Axonom Guest Speaks in Silverpop Booth
On Wednesday, March 20th, Axonom’s VP of Sales and Marketing, Mike Belongie, was a featured guest in Silverpop and CoreMotives’ booth at Microsoft Dynamics Convergence 2013 in New Orleans. Mr. Belongie discussed his experience with CoreMotives’ marketing solution and the value they bring to email marketing automation.
In the 15-minute session, Mike Belongie first covered what sets Axonom apart from other CRM vendors and the value they deliver to Microsoft Dynamics customers. He talked about Powertrak, Axonom’s product that automates revenue generating business processes and the flexibility they bring to deploy Powertrak and Microsoft Dynamics CRM in the cloud, on-premise, partner-hosted, or on mobile devices.
Silverpop’s Channel Sales Director, Bentley Hines, asked why Axonom chose CoreMotives. Belongie explained in depth about the differences between CoreMotives and other email marketing software solutions. He stressed the value of being able to monitor a customer’s behavior via emails and website interactions. “CoreMotives delivers both web intelligence and email marketing features that our legacy vendor could not provide,” said Mike Belongie. He later added, “The data CoreMotives provides gives my sales team the appropriate information they need to make a sound, smart, and intelligent initial call.”
Also discussed was how Axonom uses CoreMotives for bulked emails vs. segmented emails, and their relationship as customer and vendor. The session concluded with attendees asking questions about analytics and other advancements from CoreMotives.