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Hoover's Solution Overview for Microsoft Dynamics CRM

Access Hoover's Solution Overview

Offered on premise and online, Access Hoover’s enables Microsoft Dynamics CRM users to access the Hoovers’ proprietary database of 29 million companies and 36 million individuals. CRM users gain comprehensive business insight within their workflow to identify prospects, improve customer relationships, and increase sales productivity.

Value of the Hoover’s Partnership

• Grow your reputation as a strategic solution provider by providing users with robust company, executive and industry insight
• Gain a competitive advantage relative to other CRM solutions by offering rich content in addition to a contact management tool
• Deliver accurate data refresh – a foundational component of an effective CRM system
• Increase the lifetime value of your customers, by embedding the Microsoft Dynamics CRM solution deeper into end users’ workflows and internal processes
• Build brand equity by partnering with Hoover’s – a highly recognized and respected brand

Value to the Microsoft Dynamics End User

Hoover’s database of more than 29 million public and private companies and 36 million executives offers the breadth needed for targeted prospecting and the depth required for insight and strategic intelligence.

• Prospect by creating extensive, targeted lists that meet your specific criteria. Users can add these prospects to their CRM in seconds
• Cross Sell into your existing accounts using additional contacts found through Access Hoover’s
• Enrich your sales calls by appending the most up-to-date business information to your account, contact and lead records
• Save time by accessing Hoover’s rich insight within your CRM environment – a one-stop shop

Functionality Highlights

• Find key people and companies in the Hoover’s database
• Control which people are added to your CRM as leads and contacts, eliminating duplicate records
• Enhance existing account or lead information with more than 50 Hoover’s data points, such as:
  •Company Description, •DUNS#, SIC, NAICS, •Contact information, •Employee Count, •Revenue, •Corporate Hierarchy, •Executives, •Historical financials
• Utilize “More Hoover’s Information and Tools” to access comprehensive Hoover’s company coverage, view corporate linkage, build presentation-ready company reports, and more
• Build customized company and executive lists using more than 40 search criteria