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Custom Design Bull’s Outdoor Kitchens With Powertrak 3D Product Configurator

Posted by Michael Bauer 06/29/2015 Categories: 3D Product Configurator CPQ Software Partner Portal White Paper or Case Study

Outdoor Kitchen Manufacturer provides its dealers with a drag-and-drop, visual quoting and ordering solution to simplify outdoor kitchen design configurations, enhance customer engagement, and drive more sales.

As the calendar hits mid-summer, there’s no better time to fire up the BBQ and celebrate with friends and family! But if your outside venue needs a make over or an upgrade, consider buying from Bull Outdoor Products. Bull is about to introduce a new and exciting way for consumers to custom design and buy its outdoor kitchens. Backyard barbecue enthusiasts no longer have to accept standard factory designs, be yourself and design it to your liking!

Discover Bull Outdoor Products’ experience searching and selecting a visual 3D product configurator solution to help its dealers and customers custom design, quote, and buy Bull’s customizable outdoor kitchens.

Bull’s Outdoor Kitchen Designer, powered by Powertrak 3D Product Configurator, helps support Bull’s dealer network in the sales process by simplifying designing outdoor kitchens, ensuring accurate pricing and configurations, and enriching the engagement experience with backyard barbecue enthusiasts.

Bull Outdoor Selects Powertrak 3D Product Configurator

The Company

Bull Outdoor Products Inc. is a leading innovator and manufacturer of quality branded products developed and designed for the outdoor living marketplace. Its products are sold to customers in specialty retail, hearth, hardware, appliance, building materials and the building trade throughout the US, Canada, Europe, South and Central America.

Bull is committed to providing the most complete line of premium products at the best value in the industry. Specific product categories include grills, cart grills, grilling accessories, rubs, sauces, fire features, outdoor kitchens and their components.

The Pain

Headquartered in Lodi, California, Bull Outdoor Products manufacturers and designs outdoor kitchens, grilling carts, fire features, and bar islands. With over 900 dealers and 2,000 points of distribution worldwide, the company recognizes the importance of simplifying and streamlining the opportunity-to-order process for its dealers selling Bull BBQ products.

“We had invested in a flashy, upstart quoting and ordering solution but eventually found it too demanding to maintain, lacked scalability, and wasn’t easy to train new dealers on how to design and quote our outdoor kitchens,” said Frank Mello, VP Sales and Marketing at Bull Outdoor Products. “When the company suddenly seized operations, we were left holding the bag. Fortunately for us, this served as a launching point to reinvest in our dealer network and reinvent how customers buy our products.”

The Search

To differentiate itself in the grilling marketplace, Bull Outdoor Products put an emphasis on the customer buying experience. The company evaluated a number of visual 3D product configurators that demonstrated mobility and scalability, but Bull’s executives also placed a heavy emphasis on the vendor’s core focus.

“Our business is rapidly growing and we’re continuously adding new products to our product line, so it’s paramount that our vendor is here to support and grow with us for years to come,” said Mello.

Bull Outdoor Products selected reputable software provider, Axonom, for its advanced Powertrak Product Configurator’s ability to deliver an easy-to-use visual configuration solution designed for dealers and retailers to work closely with customers and virtually guide them through the designing, quoting, and ordering process.

The 3D Outdoor Kitchen Designer

Custom design and buy Bull’s outdoor kitchens – powered by Powertrak 3D Product Configurator. Image courtesy of Bull Outdoor ProductsCustom design and buy Bull’s outdoor kitchens – powered by Powertrak 3D Product Configurator. Image courtesy of Bull Outdoor Products

The Bull Outdoor Kitchen Designer, powered by Powertrak 3D Product Configurator, empowers customers to design and buy more efficiently with an easy-to-use, visual and interactive solution.

The mobile-friendly configurator displays virtual 3D kitchen models, enabling customers to drag-and-drop compatible components and accessories (drawers, doors, refrigerators, sinks, side burners, sound package, etc.) into the appropriate location.

When the design is complete, the dealer can present a printed copy of the kitchen, generate a quote, or complete the order – in real-time, all in front of the customer.

Expected Benefits

“Powertrak is a win-win for both dealers and customers,” said Mike Belongie, COO at Axonom. Customers have the power to customize, price, and buy their very own outdoor kitchen, meanwhile dealers can ensure that prices and configurations meet Bull’s standards and specifications.”

Mello adds, “This solution will strengthen customer loyalty, enhance existing dealer relationships, and expand our brand into new markets. The combination of delivering first-class products using the finest materials and offering an intuitive configuration, quoting, and ordering solution so simple, compelling, and error-proof, our dealer’s adoption rate will be high and customers will enjoy their ordering experience.”

Contact us today to begin empowering sales, channel partners and customers to complete orders quickly and accurately with Powertrak 3D Product Configurator software from Axonom.


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