Powertrak Blog

Former Executive Director at Dell Joins Axonom’s Board of Directors

Axonom adds Michael Beach to its board of directors

Michael Beach - Member of Axonom's Board of DirectorsToday, we are happy to announce that Michael Beach is the newest member to join our board of directors. Recognized as an influential executive by Everything Channel’s CRN, Beach is a well-respected leader in the high-tech community.

Michael has over 35 years of diverse business management experience and has excelled at building successful channel programs. At Compellent Technologies, Michael built channel programs and a team of channel advocates that led to recognition as a 2010 CRN “Channel Chief.”

Most recently at Dell, Michael was responsible for Global Commercial Channel Operations, including onboarding of new partners, deal registration programs, and partner experience programs.

Beach joins current board members, Clark Dircz (CEO at Axonom), Mike Belongie (COO at Axonom), and Ron Friedman (COO at Compart).

"We welcome Michael to the board. He brings valuable hands-on experience, innovative ideas and strategies for Axonom to continue its success in the high-tech and manufacturing space."



"I am very excited to serve on the Axonom board of directors. I look forward to help augment Axonom’s brand as the premier ‘revenue generating’ software provider for high-tech manufacturers."


Powertrak Augments Dell Storage Partner Program

Michael Beach was instrumental in leading Dell Compellent (now Dell Storage Solutions) efforts in developing, promoting, and executing effective channel partner programs and strategies. With a 100-percent channel-assisted sales model, Beach supported the company’s global network of solutions providers by delivering training, business intelligence systems, tools and programs.

“As a decade-long Axonom customer, Michael has a firsthand understanding of the importance that the Powertrak Product Configurator and other suite of high-tech modules bring to channel-driven companies,” says Mike Belongie, COO at Axonom.

Michael’s team delivered systems and tools like the Business Partner Portal and Quote Center, that enabled partner growth by helping the partner to control operational processes in their sales and marketing campaigns. In fact, Dell Compellent’s channel advocacy was legendary, and under Michael’s leadership, the team set a new standard for channel program development, and enablement of the channel partner. In the words of one of the members of Michael’s Channel Partner Advisory Council, he and his team “created a great channel program, but most of all, set a benchmark for others to follow…”

Dell Partner Portal

Press Release, Case Study and Video Interview

  • Case Study: Microsoft and Powertrak helps automate the way Compellent’s business partner network interacts and communicates with sales orders, support processes and personnel.
  • Press Release: Michael Beach joins Axonom’s Board of Directors.
  • Video: Michael talking about how Microsoft Dynamics CRM, Powertrak Product Configurator and Partner Portal helps Compellent service and support its channel partners.

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