Powertrak Blog

Gartner Lists Axonom In 2016 Market Guide For CPQ Suites

Posted by Michael Bauer 12/21/2016 Categories: CPQ Software Dynamic Wiring Virtual Reality White Paper or Case Study

In October, Gartner released its 2016 Market Guide report for Configure, Price and Quote Application Suites. This annual report provides application leaders with an overview of the market and a comprehensive list of CPQ vendors. *Related - read the 2017 Gartner Innovation Insight for Visual Configuration Report.

Axonom is one of eighteen CPQ vendors listed in the Gartner report 

Gartner labels Axonom as:

"A SaaS CPQ vendor that specializes in interactive, visual configuration. It has interesting capabilities for handling complex technical problems such as racking and cabling, two functions which are notoriously difficult to do with most other configurators."

Product Suite: Powertrak CPQ, Powertrak Product Configurator, Powertrak 2D Product Configurator, Powertrak 3D Product Configurator - with Dynamic Wiring, Powertrak VR Product Configurator, Powertrak Customer Portal, Powertrak Partner Portal, Powertrak Recurring Revenue Management

Notable Customers: Dell Compellent, Flextronics, Middle Atlantic Products, Wallenius Wilhelmsen Logistics, Shimadzu Scientific Instruments

CRM Integrations: Salesforce, Microsoft Dynamics, NetSuite, Exact Macola

Axonom listed in Gartner 2016 Market Guide for CPQ

Notable CPQ Market Findings

Gartner analysts, Mark Lewis and Guneet Bharaj, describe CPQ innovation as, "Expect rapid innovation as vendors try to differentiate themselves in a crowded market. New and emerging capabilities include: intelligent guided-selling, improved visualization and 3D modeling, intelligent negotiation guidance, mobile configuration support, estimated compensation, verticalization, and deeper integration with back-end fulfillment systems."

Based on these results, Axonom is pioneering the next wave of technology in the CPQ industry - marrying CPQ with Virtual Reality. I very much expect to see other 3D CPQ vendors adding VR to their product offering in the coming year. These two technologies deliver a complete design-to-order experience!  

Gartner states the CPQ market has experienced sustained, double-digit growth over the last five years, and estimates a 20% annual growth rate through to 2020.

Per Gartner's guidelines, I cannot share any more information that's published in this report. For details on market definitions, direction and trends, recommendations, and other key findings, download the 2016 Market Guide on www.gartner.com. 


Gartner is the IT professional's best first source for addressing virtually any IT issue because of its world-class, objective insight, the rapid access to that insight, and the low cost compared to the impact and other alternatives.

Source: Mark Lewis & Guneet Bharaj, "Market Guide for Configure, Price and Quote Application Suite," Gartner, Inc., Oct. 27, 2016

Comments