Now more than ever, I am hearing one common theme from businesses searching for or replacing Configure-Price-Quote (CPQ) products. “We need to improve the online ordering experience for our buyers.”
Like many CPQ products on the market, Powertrak delivers speed, simplicity and accuracy to the quoting and ordering process. But what separates us from the pack is that we’ve added visualization, interaction, personalization, and entertainment to the ordering experience – without downloading an app, 100% browser-based.
Hank Barnes reminds us that however glamorous we view our own product, what matters most is the customer experience. All the bells and whistles in the world won’t do a bit of good unless the buyer feels 1) peace of mind that their order is accurate; 2) the CPQ solution is user-friendly, versatile, and secure; 3) and the overall ordering experience is satisfying. When all of these attributes are met, you’ve gained their trust and loyalty.
Deliver a superior online ordering experience that embraces…
- Visualization – Give the customer a visual two-dimensional or three-dimensional representation of the finished product and it increases the probability that the order is submitted.
- Interactivity – Encourage self-expression. Give the customer freedom to build the product (add parts, freely place parts, change colors, etc.) however they want but within the established parameters.
- Mobility – Not all purchases are made via PCs on Monday-Friday from 8am-5pm. Add a mobile-friendly shopping cart for customers to purchase your product(s) any time, anywhere, on any browser-enabled device.
- Accuracy – Give customers peace of mind that their order is accurate, billed properly, and will be delivered on time.
Howard Schultz once said, “Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.” The building blocks for forming an emotional relationship begin with an exceptional product/service, great customer service, and a superior buying experience.
Contact us today to replace your current quoting and ordering tools that are cumbersome, disconnected, or fail to work with modern browsers with a fully interactive, visually appealing, and enjoyable ordering experience for your customers, partners, and resellers!