Minneapolis, MN—June 22nd, 2009 Axonom, a Microsoft Dynamics CRM Gold Certified Partner, today announces that both Axonom and Microsoft Dynamics CRM customers will be able to deploy Hoover’s business insight into their CRM implementation to quickly gain a competitive edge through immediate access to the most relevant information about the companies and people driving the economy.

"By integrating Hoover's information, we continue to illustrate our customer-centric approach for building robust, industry-specific modules on top of the Microsoft Dynamics CRM platform and also providing additional, powerful technology from trusted providers to our customers in the high-tech/light manufacturing industries," said Mike Belongie, Axonom's vice president of sales.

Access Hoover’s for Microsoft Dynamics CRM (on-demand and on-premise) includes Hoover’s information on more than 34 million public and private companies worldwide and 36 million decision makers. This CRM application delivers both the breadth of information needed for targeted prospecting and the depth required to gain a competitive advantage by better understanding the business issues of your clients and prospects.

“Keeping your CRM records up to date and easily adding targeted prospects are two critical business challenges for CRM users," says Heidi Tucker, Hoover’s vice president of business development. “Access Hoover’s solves both of these problems with real-time access to Hoover’s vast information. More importantly, Access Hoover’s delivers instant access to the customer and competitive insight that will reduce sales cycle time and increase win rates.”

Access Hoover’s for Microsoft Dynamics CRM will allow users to:

  • Prospect by creating extensive, targeted lists that meet their specific criteria (location, industry, sales or employee size, growth rates, business type, etc.) Users can import these prospects as leads or contacts into their CRM within seconds. Access Hoover’s will identify potential duplicates before they are added.
  • Cross-sell into existing accounts using additional contacts found through the Access Hoover’s CRM application, and view in-depth corporate hierarchies via Hoover’s Family Tree tool.
  • Better prepare for sales calls by appending the most up-to-date business information (such as executive biographies, current and historical financial performance, top competitors, industry issues, leadership changes, etc.) to account, contact and lead records.
  • Save time by providing one-stop access to Hoover’s accurate and business critical insight from within Microsoft Dynamics CRM, greatly reducing sales call prep and research time.

Axonom's Powertrak solution provides enterprise-level customer relationship management (CRM) and partner relationship management (PRM) solutions for companies that manufacture and distribute through multiple distribution channels. Powertrak’s modules include Forecasting, Customer and Partner Portals, Contact Center, Quote and Product Configurator, Certification Tracking, Mobile, and Service Manager. All Powertrak modules are integrated with Microsoft Dynamics CRM and can be optionally extended with Microsoft SharePoint Server for global partner and customer interaction.

About Axonom 
Axonom is a leading provider of enterprise-level CRM and PRM software solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost our solutions help customers realize greater profit potential.

Axonom, a Microsoft Gold Certified Partner, Presidents Club and Inner Circle member, is Microsoft's strategic ISV partner for delivering high tech/light manufacturing solutions on Dynamics CRM. For eleven consecutive years Axonom has been named to ISM Guide's Top 15 CRM Software Award and in both 2008 and 2007 CRM Magazine has awarded Axonom customers with the coveted Elite Award for implementation success, achievements unmatched by any other vendor in the industry. For more information, please visit www.axonom.com.

About Hoover’s, Inc. - The Fastest Path To Business™
Hoover’s, a D&B company, provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s, the company’s premier online service. Hoover’s is headquartered in Austin, Texas.

Fill the Gaps in Your CRM
Hoover’s knows that every sales moment counts. Armed with business information that provides a cohesive view of your prospects and customers, your sales team can build prospect lists, better execute pre-call planning, engage confidently with prospects, anticipate your customers' needs, and optimize their selling capacity.

Your CRM system is only as good as the information in it. With Access Hoover’s you can fill the gaps in your current application by downloading the organization and contact information you need from Hoover’s database directly to your CRM and truly speed up the sales cycle. And with more than 50 data points to choose from, you’re certain to get only the information you want.

For more information, please visit www.crm.hoovers.com or contact an Axonom Representative at 952-653-0400.