High Tech and Member-based Association customers select Powertrak to augment its Microsoft Dynamics CRM investment.

Minneapolis, MN— July 14th, 2009 Axonom, a leading provider of industry-specific CRM and PRM extensions for Microsoft Dynamics CRM, announced today that in the month of June, nine new customers from the high tech and member-based association industries selected Axonom’s Powertrak solution to augment the Microsoft Dynamics CRM platform.

Axonom added to their high tech and light manufacturing customer base by providing Powertrak modules to Nexsan, Capella Technologies, Network Equipment Technologies, Penlon America, Microvision, KnowledgeLake, Convergent Solutions, and Egan Company. In addition, member-based association, Association of Performing Arts Presenters selected Powertrak to fulfill their membership management requirements.

“We selected Axonom and its Powertrak High Tech suite of modules because of their industry-specific expertise and out-of-the-box functionality. Axonom’s modules deliver the partner relationship management capabilities we required to optimize lead registration and routing, partner-driven quoting, and partner opportunity management and forecasting,” said Michael McGuire, Nexsan’s chief commercial officer. “As an added advantage, Axonom also provided direct and partner-driven customer self-service features and internal contact center and case management capabilities for our customer service organization. We were happy to find all of these capabilities from a single vendor with the domain expertise that meets our current and future requirements.”

Microsoft Dynamics CRM is a customer relationship management solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales. With tools to manage sales, marketing, and customer service, Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution that drives dependable, measurable results in every business process.

Powertrak adds additional industry-specific functionality to Microsoft Dynamics CRM. For organizations in the high tech and light manufacturing industry, Powertrak seamlessly integrates into Microsoft Dynamics CRM allowing users to generate production, financial, and sales forecasts. Powertrak Portal’s extend business process automation for partners and customers to access information and applications. Powertrak offers a comprehensive time management system for field service specialists, customer support personnel, and professionals of all types.

“We continue to grow our customer base because high tech and member-based organizations realize that Powertrak provides all the necessary tools to help manage and grow their business and reduce operating inefficiencies,” said Mike Belongie, vice president of sales at Axonom. “These organizations need clear insight into all the critical interactions and transactions with their customers, partners and members. Powertrak on top of Microsoft Dynamics CRM gives them that insight and the ability to execute those interactions and transactions at a fraction of the cost of other solutions.”

About Axonom 
Axonom is a leading provider of enterprise-level CRM and PRM software solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost our solutions help customers realize greater profit potential.

Axonom, a Microsoft Gold Certified Partner, Presidents Club and Inner Circle member, is Microsoft's strategic ISV partner for delivering high tech/light manufacturing solutions on Dynamics CRM. For eleven consecutive years Axonom has been named to ISM Guide's Top 15 CRM Software Award and in both 2008 and 2007 CRM Magazine has awarded Axonom customers with the coveted Elite Award for implementation success, achievements unmatched by any other vendor in the industry. For more information, please visit www.axonom.com.