Powertrak v9 achieves ISM's Highest Standard for CRM Software Solutions

Bethesda, MD— February 8, 2011 Axonom, a leading provider of high-tech industry Customer Relationship Management (CRM) and Partner Relationship Management (PRM) solutions for Microsoft Dynamics CRM, has announced today that its Powertrak v9 was selected by ISM Inc., Customer Relationship Management (CRM) and Customer Centric Business Strategic Advisors, as a Top 15 CRM Enterprise Software Award for 2011. This is the thirteenth time that ISM has selected Axonom to its Top 15 Award list.

“The winners of the 2011 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access and Social CRM have become must-haves for sales and marketing professionals and their always-on, always-connected Digital Clients,” said Barton Goldenberg, president, ISM.

Axonom's Powertrak solution for the high-tech industry provides a means to successfully service customers and partners in an environment that requires multi-level relationship tracking, web self-service, partner/dealer loyalty management tools, streamlined quote-to-order processing, hassle-free payment options and a worldwide presence.

Powertrak was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 209 selection criteria, including 98 business functions, 48 technical features, 36 implementation capabilities, 10 real-time criteria and 17 user-support features.

“Axonom is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Goldenberg. “Axonom is a leader in the CRM industry.”

"This award from ISM reaffirms Powertrak's rank in the CRM marketplace," said Mike Belongie, COO at Axonom. "Powertrak has successfully demonstrated the highest level of functionality and capabilities in the areas of sales automation, unified contact center/telesales, customer service, PRM, business analytics, real-time features such as mobile and tablet access, project time and billing, and more."

The Top 15 winners for each category are featured in ISM’s 18th edition of User and Vendor electronic versions of The Guide to Mobile and Social CRM and are available in CD and downloadable format. For more information, call 1-877-ISMGUIDE or 301-656-8448.

Axonom delivers rich, vertical, industry solutions for high-tech and manufacturing. The award-winning Powertrak solution gives each user in every department of an organization one sure path to efficiently service, support and extend the customer experience. You can read more about Powertrak in the Microsoft Dynamics Marketplace.

About Axonom 
Axonom delivers high-tech and light-manufacturing solutions on Microsoft Dynamics CRM. Axonom, a Microsoft Partner Network's Gold Customer Relationship Management provider, delivers enterprise-level CRM and PRM software solutions for high-tech and light-manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost, Powertrak helps customers realize greater profit potential. For more information, please visit www.axonom.com.

About ISM 
Founded in 1985, ISM has established itself as the premiere strategic advisor to organizations planning and implementing CRM and Social CRM initiatives. Companies, non-profits and government agencies receive hands-on guidance from the most experienced CRM and Social CRM team in the world. ISM annually publishes The Guide to Mobile and Social CRM and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. Our list of clients includes the American Automobile Association (AAA), Amtrak, Giorgio Armani, IBM, ExxonMobil, Kraft, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, Xerox, and the US Department of Defense. To learn more, go to www.ismguide.com or call (301) 656-8448.