High Tech Case Studies

High-Tech Company Cuts Costs, Boosts Efficiency, and Improves Communication and Collaboration
Network Equipment Technologies, provider of IP-based communications equipment, software, and services to large organizations, wanted a solution that would work better than Salesforce.com for key business processes. NET teamed up with Axonom to deploy Microsoft Dynamics CRM and Axonom's Powertrak Unified Service Manager and Customer Portal to book new service incidents, renew contracts, and process returns through the company’s new online service portal.
Read more about how the solution has helped NET improve its communication and collaboration with customers and has automated business processes, helping save 6.6% of its annual service personnel hours.
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CRM Solution Helps Growing Data Storage Provider Meets Its Information Needed
Compellent Technologies chose an integrated Microsoft Dynamics and Axonom Powertrak solution when faced with finding cost-effective, scalable IT infrastructure.
Read more about how this solution was able to automate the way Compellent's business partner network interacted and communicated with the company’s sales order and support processes and personnel. Compellent Technologies was able to gain powerful insights into its business and provide business building information to its reseller partners.
"Virtually every tool that a business partner would need to build a successful storage practice is available via the portal," says Scott Horst, director of marketing at Compellent.
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Customer and Data Management System Helps Maintain Growth, Increases Revenue
MSI Systems Integrators was able to solve the problem of disparate information systems and applications causing inefficiency and complicating the processes of tracking customer information and converting leads into revenue.
Read about the ROI and reduction in the time for processing bid certifications benefits that MSI had after implementing Microsoft Dynamics CRM and Powertrak. In addition, leads and marketing efforts are now handled more efficiently with an automated approval process, narrowing the gap between sales and marketing.
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High-Tech Manufacturer Gains Business Visibility, Streamlines Processes with Dealers
Roland DGA, a manufacturer of wide format inkjet printers, vinyl cuts and 3-D scanning and milling equipment, improved processes by leveraging Microsoft Dynamics CRM and industry-specific functionality from Powertrak.
With a powerful solution that supports dealer Web portals and provides insight into sales, marketing, and service events, Roland DGA made significant process improvements and shrunk lead distribution time from weeks to days.
Read more on how Powertrak and Dynamics CRM provided a more efficient way to distribute leads to dealers and to complete product literature fulfillment.
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ROI Case Study on Roland DGA and Microsoft Dynamics CRM
Roland DGA Corporation deployed Microsoft Dynamics CRM and Powertrak to create a consolidated database of potential and existing client information that would improve dealer relationship management, automate key processes, and provide the necessary metrics to analyze sales and marketing initiatives.
Read more for Roland's ROI, key cost areas, lessons learned, finanical analysis and key benefits for deploying Powertrak and Dynamics CRM.
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High Tech - Medical Manufacturers Case Studies

CRM Solution Helps Healthcare Connectivity Provider to Boost Revenue 115 Percent
Microsoft Dynamics CRM and Powertrak helped VisionShare, a provider of secure data connectivity for the healthcare industry, position itself to support 100 percent revenue growth in two years.
Powertrak fully integrates with Microsoft Dynamics to automate and speed up the customer installation process. See how VisionShare was able to reduce backlog and increase business, without having to increase service.
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Medical Products Maker Taps Opportunities with Complete, Accurate Customer Data
Find out how Microsoft CRM and Axonom software can be integrated with current business management software and more about the benefits of mobile access with this case study on Conceptus, a small, growing company which develops and markets medical products for women’s health. Anticipating rapid growth, the company needed to improve efficiency and streamline the tracking of physician training on the product.
These solutions resulted in reduced time spent gathering and reporting data, from days to hours, while dramatically increasing the number of doctors certified to use the Essure product.
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Association Case Studies

Microsoft CRM Application Helps Large Nonprofit Cut Development Time
With nearly one million members, the Arbor Day Foundation is the largest nonprofit tree-planting organization in the United States. The organization manages a high volume of correspondence and transactions with individual members, corporate sponsors, and public partners.
Find out how the Arbor Day Foundation was able to reduce application development time by 300 percent, as well as boost scalability of operations and increase productivity with Microsoft Dynamics CRM and Powertrak.
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Legal Oversight Organization Streamlines Operations
The Tennessee Board of Professional Responsibility (TBPR), an organization that monitors the ethical behavior for attorneys, needed a new IT platform to manage registrations and other information on more than 20,000 attorneys in the state.
See how Microsoft Dynamics CRM and Powertrak streamlines registrations and payments, helps track ethic complaints, and provides a platform for more efficient daily operations.
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United Kingdom Local Authorities’ Body Streamlines View of Customers and Improves Services
The Local Government Association, represented local authorities of England and Wales, wanted to combine a large number of disparate contact databases into one in order to improve and speed up communication both inside and outside the organization.
See how Microsoft Dynamics and Powertrak delivered costs saving, while improving customer service, saving administration and IT time, reducing overhead and catering to future expansion.
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Axonom Case Studies
Axonom Offers Suite of Multi-Channel CRM Modules for High Tech Companies
High tech businesses must handle complex sales channels and business relationships that require software capabilities outside and deeper than a standard CRM application. To meet the complex business needs of high tech manufacturers, Axonom built a suite of specialized high-tech, multi-channel industry modules for Microsoft® Dynamics™ CRM.
Read more about Powertrak's high tech solution set for data storage, semiconductor, network and communication equipment, software, computer hardware and electronic component companies.
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Axonom Provides Affordable, Vertical Solutions on top of Microsoft CRM Platform
Developing a suite of modules based on Microsoft Business Solutions CRM, Axonom’s Powertrak adds deep functionality to satisfy the needs of high-requirement businesses and provide a low-cost alternative to other high-end systems.
Together, Powertrak and Microsoft Dynamics CRM provide a robust, scalable, integrated solution. Axonom's success is evident in increased revenues and an expanded customer base - with more than 100 Powertrak and Microft CRM customers in the first 16 months.
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Axonom Deploys "The End of Dialing" Solution for Calling Campaign
For Axonom's latest marketing campaign, the company used ConnectAndSell's service to make calls to targeted contacts. ConnectAndSell eliminates the drudgery of dialing, navigating phone trees, and getting past gatekeepers to an on-demand service. This case study focuses on Axonom's learning curve, the mechanics, and the ROI on their ConnectAndSell engagement.
ConnectAndSell delivers an average of 8-10 live conversations per hour between your sales staff and your prospects. They guarantee 5 live conversations, or you don’t pay. Just conversations with people you are trying to reach—no dialing, no voice-mail, no phone directories, no IVRs and no gate-keepers.
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Wealth Management Case Study

Driving Tangible Performance Benefits for Wealth Management Firms
Carlson Capital Management, based in Minnesota, advises clients in the comprehensive management of their financial lives.
Wealth Management firms of all sizes, from small new banks to established global enterprises, use Microsoft Dynamics CRM to gain a 360-degree view of clients; flexible marketing, sales, and customer services tools that can meet industry-specific needs; and easy integration with existing banking applications.
Read more about Carlson Capital Management and why they chose Powertrak and Microsoft Dynamics CRM to manage their complex client relationships in concert with business processes.
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Microsoft Dynamics CRM White Paper
Microsoft Dynamics CRM - The Winning Strategy in a Challenging Economy
Three Axonom customers are referenced in this white paper (Carlson Capital Management, VisionShare, and Roland DGA Corporation.)
By investing in operational efficiencies, organizations can save money over time and find themselves better positioned to take the lead when times improve. By focusing on their customers, they can continue to nurture the business, strengthen critical relationships, and better capitalize on revenue opportunities.
Microsoft Dynamics CRM provides organizations with an opportunity to improve their business by providing the right mix of features and platform flexibility along with strong corporate viability to help ensure long-term success.
Highlights
1. What is the Role of CRM in a Challenging Economy?
2. What are the five key strategies with CRM?
3. Successful Customer Achievements
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