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High Tech Manufacturer Gains Business Visibility, Streamlines Processes with Dealers

Roland DGA, a manufacturer of wide format inkjet printers, vinyl cuts and 3-D scanning and milling equipment, improved processes by leveraging Microsoft Dynamics CRM and industry-specific functionality from Powertrak.

With a powerful solution that supports dealer Web portals and provides insight into sales, marketing, and service events, Roland DGA made significant process improvements and shrunk lead distribution time from weeks to days.

Read more on how Powertrak and Dynamics CRM provided a more efficient way to distribute leads to dealers and to complete product literature fulfillment.

"With our Microsoft Dynamics CRM and Powertrak solution, we know where leads are coming from and how long it takes to process them. Our marketing department now has a 24 hour window to get a lead out to a dealer and now we have visibility into what percentage of leads are meeting this goal."

Bob McMahon, Senior Business Systems Manager
Roland DGA

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