Axonom Wins Top 15 CRM Software Award From ISM Inc. For Eleventh Consecutive Year


Bethesda, Maryland - May 06, 2008 Axonom Inc. announced today that its Powertrak 8.04 was selected by ISM Inc., Customer Relationship Management (CRM) and Contact Center strategic advisors, as a Top 15 CRM Small & Medium Business Software Award for 2008. This is the eleventh time that ISM has selected Axonom Inc. to its Top 15 Award list. The Top 15 are divided into two categories—1) Enterprise, and 2) Small & Medium Business (SMB)—to reflect the changes and growth of the CRM marketplace.

“The winners of the 2008 Top 15 continue to raise the bar for the CRM community with significant advancements in both functionality and connectibility. Mobile access as well as Web 2.0 are of increased importance to sales and marketing professionals and their always-on, always-connected Digital Clients,” said Barton Goldenberg, president, ISM.

Powertrak 8.04 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 selection criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features.

“Axonom Inc. is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Goldenberg. “Axonom Inc. is a leader in the CRM industry.”

“This is the eleventh consecutive year that our CRM platform has received recognition from ISM for superior CRM functionality,” said Mike Belongie, Vice President of Sales for Axonom Inc. “Our customer-centric approach of building industry-specific modules for the high-tech/light manufacturing industries on top of the Microsoft Dynamics platform is giving our customers rich functionality at a very low cost of ownership,” added Belongie.

Powertrak provides enterprise-level customer relationship management and partner relationship management solutions for companies that manufacture and distribute through multiple distribution channels. Powertrak’s modules include Forecasting, Customer and Partner Portals, Call Center, Product Configurator, Certification Tracking and Service Manager. All Powertrak modules are integrated with Microsoft Dynamics CRM and can be optionally extended with Microsoft Office SharePoint Server for global partner and customer interaction.

The Top 15 selections are featured in ISM’s 16th edition of The Guide to CRM Automation and in a Top 15 CD available at www.ismguide.com.

About ISM
Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM), Contact Center initiatives and Digital Client initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, Amtrak, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, PepsiCo, Roche, T. Rowe Price, United Way and Xerox; ISM’s government clients include the Department of Defense and the US Postal Service.

About Axonom Inc.
Axonom Inc., headquartered in Minneapolis, Minnesota, is a CRM Mid-Market company offering enterprise-wide relationship automation modules for Microsoft Dynamics CRM 3.0 and 4.0. Axonom Inc., a Microsoft Gold Certified Partner and Inner Circle member was recently named a finalist for the 2007 Microsoft Dynamics™ Independent Software Vendor of the Year. For more information, please visit www.axonom.com or contact Michael Bauer at 888-814-2880 ext. 1357.