Design the outdoor kitchen of your dreams with the Bull Outdoor Kitchen Design Wizard developed by Axonom. The Kitchen Designer supports Bull's dealers in the sales process by simplifying the designing of outdoor kitchens, ensuring accurate pricing and configurations, and enriching the engagement experience with backyard barbecue enthusiasts.

Bull Outdoor Selects Powertrak 3D Product Configurator

3D Visual Quoting and Ordering With Drag-and-Drop Technology Simplifies Outdoor Kitchen Designs

Bull Outdoor Products Inc. is a leading innovator and manufacturer of quality branded products developed and designed for the outdoor living marketplace. Its products are sold to customers in specialty retail, hearth, hardware, appliance, building materials and the building trade throughout the US, Canada, Europe, South and Central America.

Bull is committed to providing the most complete line of premium products at the best value in the industry. Specific product categories include grills, cart grills, grilling accessories, rubs, sauces, fire features, outdoor kitchens and their components.

The Need For Visual Configurations

Headquartered in Lodi, California, Bull Outdoor Products manufacturers and designs outdoor kitchens, grilling carts, fire features, and bar islands.

With over 900 dealers and 2,000 points of distribution worldwide, the company recognizes the importance of simplifying and streamlining the opportunity-to-order process for its dealers selling Bull BBQ products.

Bull selects Powertrak 3D Product Configurator. Image courtesy of Bull Outdoor Products“We had invested in a flashy, upstart quoting and ordering solution but eventually found it too demanding to maintain, lacked scalability, and wasn’t easy to train new dealers on how to design and quote our outdoor kitchens.

When the company suddenly ceased operations, we were left holding the bag. Fortunately for us, this served as a launching point to reinvest in our dealer network and reinvent how customers buy our products.” - Frank Mello, VP Sales and Marketing at Bull Outdoor Products


The Search

To differentiate itself in the grilling marketplace, Bull Outdoor Products put an emphasis on the customer buying experience. The company evaluated a number of visual 3D product configurators that demonstrated mobility and scalability, but Bull’s executives also placed a heavy emphasis on the vendor’s core focus.

“Our business is rapidly growing and we’re continuously adding new products to our product line, so it’s paramount that our vendor is here to support and grow with us for years to come,” said Mello.

Bull Outdoor Products selected Axonom to deliver an easy-to-use visual configuration experience for Bull dealers and retailers. The drag-and-drop 3D configurator enables reps to work closely with customers and virtually guide them through the designing, quoting, and ordering process.

Custom design and buy Bull’s outdoor kitchens – powered by Powertrak 3D Product Configurator.

Design your kitchen by dragging-and-dropping drawers, doors, refrigerators, sinks, and side burners.

The Island 3D Configurator

The Bull Outdoor Kitchen Designer, powered by Powertrak 3D Product Configurator, empowers customers to design and buy more efficiently with an easy-to-use, visual and interactive solution.

The mobile-friendly configurator displays virtual 3D kitchen models, enabling customers to drag-and-drop compatible components and accessories (drawers, doors, refrigerators, sinks, side burners, sound package, etc.) into the appropriate location.

When the design is complete, the dealer can present a printed copy of the kitchen, generate a quote, or complete the order – in real-time, all in front of the customer.

Expected Benefits

Powertrak is a win-win for Bull's dealers and customers. Customers have the power to customize, price, and buy their very own outdoor kitchen, meanwhile, dealers can ensure that prices and configurations meet Bull’s standards and specifications.


“This solution will strengthen customer loyalty, enhance existing dealer relationships, and expand our brand into new markets. The combination of delivering first-class products using the finest materials and offering an intuitive configuration, quoting, and ordering solution so simple, compelling, and error-proof, our dealer’s adoption rate will be high and customers will enjoy their ordering experience.” - Frank Mello


Contact us today to begin empowering sales, channel partners and customers to complete orders quickly and accurately with Powertrak 3D Product Configurator software from Axonom.

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