Powertrak VRoom Featured at Gerber Technology Apparel Conference

Attendees use virtual reality to experience a digitally-connected, apparel micro-factory.

Virtual Reality Exhibit at Gerber Technology by Powertrak VRoom Powertrak VRoom, a virtual reality mobile showroom, was a key attraction at the ideation 2018 conference in Miami Beach, Florida.

Hundreds of global fashion and retail professionals who rely on CAD and PLM solutions from Gerber Technology visited the interactive, virtual reality exhibit.

Powered by Powertrak VRoom and Powertrak 3D Product Configurator, the exhibit combines virtual reality with 3D animation to demonstrate how modern micro-factories pass data from machine-to-machine, automating the workflow, and minimizing human interaction.

This immersive experience teaches apparel leaders how digitally-connected machines improve product quality, reduce costs, and speed time to market.


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The VR Experience

The VR exhibit was set up in the Embracing Digitalization Interactive Studio in Salon A at the Eden Roc/Nobu Hotel.

Gerber Technology provided a professional-grade VR headset for attendees to visualize and explore the micro-factory environment. The HTC VIVE Pro transported attendees into the virtual room where they could see animated YuniquePLM, AccuMark, Z1 Cutter, and third-party printing and sewing machines moving fabric from design to production.

The exhibit was a popular attraction and the user response was overwhelmingly positive. 

“Wow! The VR exhibit at ideation was amazing. I couldn’t stop talking about it and telling people how great it was. In an event where you cannot see actual hardware, VR gave everyone the possibility to experience the machines working together as if they were actually in the room. Seeing the Kornit Allegro, Gerber Cutter, and automatic sewing machines operate gave me a true understanding of their actual size, performance, and capabilities.” -Sharon Donovich, Kornit Digital

Virtual Reality Experience of Gerber Technology Machines

An above view of the virtual design, printing, cutting, and sewing machines working together.

“Virtual Reality is a first-class demonstration tool. It’s an effective way to show each stage of the apparel design process - from concept in software to fabric to completed garment. In fact, virtual reality with 3D animation helps us build trust with the customer. We can share detailed information and answer questions in real-time while they experience fabric being digitally printed, cut, and sewn into a complete product.” -Bill Grindle, CMO at Gerber Technology

Ideation 2018 Conference

Ideation is the premier fashion technology software conference connecting emerging digital solutions to visionaries, disruptors, and leaders in fashion and the apparel industry.

The three-day conference inspires, informs, and trains business leaders on the latest trends, innovations, and technologies in the fashion and apparel industry. It includes panel discussions, interactive sessions, workshops, and keynote speaker and fashion designer Rebecca Minkoff.