Johnstech International selects Powertrak and Microsoft Dynamics CRM to analyze entire sales cycle

Minneapolis, MN— June 23, 2010 Axonom, a leading provider of industry-specific Customer Relationship Management (CRM) and Partner Relationship Management (PRM) extensions for Microsoft Dynamics CRM, celebrates the success experienced by Johnstech International as a result of the company's implementation of Microsoft Dynamics CRM and its Powertrak enhancement solution.

Johnstech International, a preferred supplier of semiconductor contacting test solutions, began working with Axonom to implement a software solution that would help the company both forecast sales and gain insight into performance results customers were receiving.

“We have a very aggressive growth plan that depends on significantly increasing revenue without adding headcount or overhead costs," states Dave Ruelle, head of sales operations for Johnstech International. "This necessitated a proven solution allowing us to both nurture sales prospects and efficiently manage customer relationships."

"In analyzing Johnstech International's needs, we determined that our Partner Portal and Product Configurator was needed to streamline their lead-to-opportunity process and quoting and order management as managed through their channel partners," states Mike Belongie, vice president of sales for Axonom.

Axonom recommended, and worked with Johnstech International to implement, the powerful Microsoft Dynamics CRM extension Powertrak. Powertrak manifests inside the familiar Outlook interface, and Microsoft SharePoint.

Once configured to integrate into existing applications at Johnstech International, Powertrak became a single, web-based source for all information related to the company's sales process. As a result, Johnstech International has the ability to better analyze the entire sales cycle, helping anticipate the needs of both customers and prospects.

“Johnstech International was very transparent early-on, saying they wanted to stay ahead of their customers," states David Willis, corporate vice president for Microsoft Dynamics. "They are now able to anticipate future growth and quickly overcome previously unforeseen challenges.”

For more on the success Johnstech International is experiencing with the Powertrak Microsoft CRM extension, listen to the full podcast of this story, available by visiting the Axonom website.

About Axonom 
Axonom is a Microsoft strategic ISV partner for delivering high tech/light manufacturing solutions on Microsoft Dynamics CRM. Axonom, a Microsoft Gold Certified Partner, delivers enterprise-level CRM and PRM software solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost our solutions help customers realize greater profit potential. For more information, please visit