The CRM Software Blog issues a white paper using real-life examples and statistics on the value of Mobile CRM. It's for companies evaluating CRM software or looking for ways to extend its current CRM systems to add more value.

Minneapolis, MN- April 16, 2013 Axonom, a leading provider of high-tech industry Customer Relationship Management (CRM) and Partner Relationship Management (PRM) solutions for Microsoft Dynamics CRM 2011, today announces its contribution to the CRM Software Blog's new white paper "Why Go Mobile? Six Strategic Objectives You Can Conquer With Mobile CRM" that focuses on the business value of Mobile CRM.

Axonom is one of a group of 14 CRM software experts contributing their expertise to this white paper. "These companies watch trends and are able to recommend efficiencies to their clients, including the decision to go mobile. Their voice is worth listening to," comments Anya Ciecierski, Editor of the CRM Software Blog.

One example used in this white paper is a customer using Powertrak mobile survey scripting solution to capture game-changing data on iPads and Surface tablets with celebrities for Fortune 500 companies. The interview is scripted in Powertrak's survey scripting tool, helping the agent to ask pertinent questions based on responses. The information gathered is reported back to industry-leaders for direct insight into trend-setting information from social influencers.

"Field agents find that the interaction experience is more collaborative and less intrusive with tablets compared to laptops or paper forms," said Mike Belongie, COO at Axonom. Read more about Axonom's story 'Insight from the Stars!' on page 13.

"Why Go Mobile?" offers industry statistics and real examples from companies who are using Mobile CRM to increase sales, shorten sales cycles, accelerate cash flow and increase productivity. The industry examples used cross the spectrum of manufacturing, distribution, healthcare, professional services, banking, and not for profit. Specific examples are given of companies' success using Mobile CRM to:

  • Increase average sale by 20%.
  • Lower cost of sales by 15%.
  • Reduce billing lag time by 30%.
  • Achieve 90% key field completion in customer records.
  • Increase average number of service calls per week by 15%.
  • Deliver 100% real time data to managers.

This white paper is the second in the CRM PANEL PAPERS series presented by an international panel of CRM experts at The CRM Software Blog. Download Why Go Mobile? Six Strategic Objectives You Can Conquer With Mobile CRM as a PDF file to read more about how Powertrak and Microsoft Dynamics CRM are used on iPads, Surface and other mobile devices.

Other helpful resources include a related infographic,"Six Strategic Advantages of Mobile CRM" at The infographic does a good job of conveying detailed information about the key advantages of Mobile CRM in an easy to comprehend visual format.

About Axonom
Axonom is an independent software vendor that develops, designs, and markets Powertrak, the innovative B2B revenue management suite for high-tech and manufacturing industries. Powertrak helps companies successfully sell and service to its customers and partners in an environment that requires multi-level relationship tracking, web self-service, partner/dealer loyalty management tools, streamlined quote-to-order processing, time and billing management, hassle-free payment options, and a worldwide presence.

Enriched with mobile extendibility, the Powertrak High-Tech Industry solution suite includes: Customer and Partner Portals, Product Configurator, Design Win, Forecasting, Time and Billing, and Service Management. By delivering more transactions more efficiently through channels at a lower cost, Powertrak helps customers realize greater profit potential. For more information, please visit

About CRM Software Blog
The is an international group of Microsoft Dynamics CRM experts dedicated to providing reviews, comparisons, and opinions to professionals in the CRM software selection process. Connect with CRM Software Blog on Twitter @CRMSoftwareBlog and visit and to browse articles and free resources.