Fitness and Strength Equipment Manufacturer adds three-dimensional visual design and drag-and-drop capabilities for buyers to custom design, visualize, and buy modular fitness and strength, RIG and RACK systems.

Minneapolis, MN- September 25, 2014 Axonom, a global provider of cloud-based portal and product configuration software, today announces Dynamic Fitness & Strength selection of its Powertrak 3D Visual Product Configurator and Partner Portal to enhance the quoting and ordering experience. The upgrade gives Dynamic Fitness & Strength's dealers and customers a more intimate, accurate, and intuitive application to custom design, visualize, and order its fitness and strength, RIG and RACK systems.

"Servicing the fitness, strength, and wellness industries can be difficult," says Guy Brown, sales and product development director at Dynamic Fitness & Strength. "The challenges come from gaps between various vertical market needs, satisfying budget and space constraints, and supporting services provided by multiple marketing and distribution channels."

"Our mission is to provide the highest quality and competitively priced products and service," says Curt Tambornino, executive director at Dynamic Fitness & Strength. "To do that, our team sought out a streamlined quoting and ordering process, which enables our customers and dealers to interactively custom-design and buy our products immediately, without waiting days or weeks for design, manufacturing, and delivery."

The rapidly growing supplier of custom and personalized strength and fitness equipment preferred Axonom's cloud-based quoting and ordering solution, with seamless integration into Microsoft Dynamics CRM on the front-end and Microsoft Dynamics GP on the back-end. "Seamless technology and process integration provides everyone with a more reliable, closed-loop process to deliver accurate, custom, and real-time information," says Sam Soper, information officer at Dynamic Fitness & Strength.

Dynamic Fitness & Strength selected Powertrak's advanced configure-price-quote and portal, designed for manufacturers that sell make-to-order, assemble-to-order, and configure-to-order products through a channel. "Powertrak is the most tightly integrated, interactive, and visually-driven CPQ solution we’ve found," says Soper.

With the selection of Powertrak 3D Product Configurator and Partner Portal, Dynamic Fitness & Strength is in position to redefine the ordering experience for the fitness and strength industries. "What we're creating is long overdue. We're giving dealers and customers an intimate customer experience, through an easy-to-use sales ordering fulfillment process," says Brown.

Browsing from anywhere in the world, on any Internet-enabled device, Dynamic Fitness & Strength's internal sales reps, external dealer network, and customers can visually and interactively custom-design single rooms to entire facilities with Dynamic Fitness' modular RIG and RACK products and accessories.

"We're a new company using tightly integrated processes to bring manufacturing, sales, and service back to the United States. We are in constant pursuit of man, method, and machine PERFECTION, just like the fitness and strength industries we serve," says Tambornino

"Success for our customers is our focus, and the development of the all-in-one, 3D configurator will enable companies like Dynamic Fitness & Strength to distinguish themselves as the 'go-to' company to do business with, throughout the fitness, strength and wellness industries," says Mike Belongie, COO at Axonom.

Tambornino concludes, "Our value-added services deliver accurate and timely information throughout the entire sales order fulfillment process. Adding Powertrak 3D Product Configurator allows us to take the customer value-added service to a completely new level."

About Axonom
Axonom is an independent software vendor that develops, designs, and markets Powertrak, the innovative B2B revenue management suite for high-tech and manufacturing industries. Powertrak enables companies to successfully sell and service to its customers and partners in an environment that requires multi-level relationship tracking, web self-service, partner/dealer loyalty management tools, streamlined quote-to-order processing, service revenue management, hassle-free payment options, and a worldwide presence.

Enriched with mobile extendibility, the Powertrak solution suite includes: Configure-Price-Quote (CPQ), Interactive 2D and 3D Product Configurator, Customer and Partner Portals, Design Win, Forecasting, Service Revenue Management, and SaaS Recurring Revenue Management. By delivering more transactions more efficiently through channels at a lower cost, Powertrak helps customers achieve greater profit potential.

Dynamic Fitness and Strength
Dynamic Fitness designs, manufactures, and sells strength products and storage systems designed specifically for the strength, fitness, and wellness industries. Dynamic Fitness engineering and design team focuses on solutions to changing landscapes, financial challenges, and constraints on space. Our current operations is over 70,000 square feet; however in 2015, DYNAMIC Fitness & Strength is proud to introduce our new 252,000 square foot, state of the art; design, testing, manufacturing, and warehousing facility. From RIGS to RACKS, ACCESSORIES to BEYOND; the growing, bright future for DYNAMIC Fitness & Strength will continue to provide value-driven innovations for our customers, and our customers’ customers. For more information, please visit