Axonom Further Distinguishes Itself as a Leader by Earning the Highest Competency in Microsoft Dynamics CRM

Minneapolis, MN— January 12, 2010 Axonom, a leading provider of industry-specific CRM and PRM extensions for Microsoft Dynamics CRM, today announced it has attained Gold Certified Partner status in the Microsoft Partner Program with a competency in Microsoft Dynamics CRM, recognizing Axonom’s expertise and impact in the technology marketplace. As a Gold Certified Partner, Axonom has demonstrated expertise with Microsoft technologies and a proven ability to meet customers’ needs. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the channel.

Axonom delivers rich, vertical, industry solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. The award-winning Powertrak solution gives each user in every department of an organization one sure path to efficiently service, support and extend the customer experience.

“Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities,” said Allison Watson, corporate vice president of the Worldwide Partner Group at Microsoft Corp. “They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies. Today, Microsoft recognizes Axonom as a new Gold Certified Partner for demonstrating its expertise in providing customer satisfaction using Microsoft products and technology.”

As one of the requirements for attaining Gold Certified Partner status, Axonom had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each Competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry. Within select Competencies, there are Specializations that focus on specific solution areas that recognize deeper expertise within that Competency. Serving as a specialized path to earning those Competencies, Specializations give direct access to the tools and resources that support that specific area of focus.

The Microsoft Business Solutions Competency is designed for partners with proven expertise in designing and/or implementing enterprise resource planning (ERP) and customer relationship management (CRM) capabilities using Microsoft’s financial, CRM and supply chain management solutions. Microsoft solutions partners have capitalized on this opportunity to help organizations develop and build integrated ERP and CRM solutions around Microsoft technology. The Microsoft Business Solutions Competency allows partners to identify their unique, proven proficiency in deploying applications based on Microsoft’s financial, CRM and supply chain management solutions.

“The Microsoft Dynamics CRM Specialization equips partners with a heightened degree of expertise, tools and resources designed to help them accelerate their business success and drive improved customer satisfaction,” said Brad Wilson, general manager of Microsoft Dynamics CRM. “Attaining specialization sets partners apart and demonstrates a commitment to mastering the latest technology, best practices, and go-to-market guidance Microsoft has to offer.”

The Microsoft Partner Program was launched in October 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.

About Axonom 
Axonom is Microsoft's strategic ISV partner for delivering high tech/light manufacturing solutions on Microsoft Dynamics CRM. Axonom, a Microsoft Gold Certified Partner, delivers enterprise-level CRM and PRM software solutions for high tech/light manufacturing companies that manufacture and distribute make-to-order products through multiple distribution channels. By delivering more transactions more efficiently through channels at a lower cost our solutions help customers realize greater profit potential.

For twelve consecutive years, Axonom has been named to ISM Guide's Top 15 CRM Software Award. In both 2007 and 2008, CRM Magazine has awarded Axonom customers with the coveted Elite Award for implementation success, achievements unmatched by any other vendor in the industry. For more information, please visit