Visual Configuration enhances AutoQuotes’ suite of solutions to enable manufacturers to sell more product in an increasingly digital buyer’s journey.

Jacksonville, FL- November 19, 2020 AQ, the global leader in technology solutions for the foodservice equipment and supplies (FES) industry, announces the acquisition of Axonom, a leading provider of guided selling, visual configuration, floor space planning, and AR/VR solutions that enable B2B manufacturers to digitally engage with their channels and end customers for increased product differentiation, order accuracy, and revenue.

This move is in line with a trend among buyers of B2B finished products and capital equipment who, like B2C consumers, expect to discover and experience products digitally. Traditional tradeshows and physical site visits are no longer efficient and buyer decision cycles have shortened, so digital discovery tools for manufacturers of complex products have become critical to revenue growth. Axonom’s Powertrak solution delivers a range of digital capabilities that allow buyers to discover, configure, and even experience a manufacturer’s products within a virtual environment.

"Axonom is a terrific complement to AQ," said Jim Contardi, CEO of AutoQuotes. "Beyond the exposure that our manufacturer customers get from listing in AQ’s PIM and CPQ, they want digital tools that allow dealers and end-operators to discover and experience the unique attributes of their products across multiple channels. Axonom’s technology is ideally suited for fitting out commercial kitchens, with a variety of complex products positioned in a defined space. While AQ’s traditional focus has been FES, we look forward to extending our end-to-end value proposition to other sectors in which Axonom is already a leader, such as data centers, clinical environments, and fitness and leisure centers."

"We share in AQ’s goal of helping manufacturers sell more products by embracing digital channels," said Mike Belongie, CEO of Axonom. "Axonom’s solution was already a great fit for FES manufacturers, and combining the powerful technology of AQ and Axonom will enable us to accelerate development to build a more holistic solution suite for manufacturers in both FES and the other manufacturing sectors we serve."

"We recognized the power and value of Axonom’s platform as a sales tool that can improve the customer experience, and we have already seen evidence of it as a powerful solution for foodservice equipment," said Dave Marvel, President of Duke Manufacturing. "As a long-time customer of AQ who also uses Axonom, we are excited to see what we can achieve as a result of the integration of the AQ and Axonom platforms."

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AutoQuotes, LLC is a leading provider of Quote to Cash technology solutions that enable sales of B2B finished products. AQ powers sales for manufacturers and their distribution channels through a SaaS platform for quotation and design applications, visual configuration, guided selling, product information management, and data and integration products. With offices in Atlanta, Jacksonville, and Minneapolis in the U.S. and Birmingham in the U.K., the company serves customers throughout the Americas, the United Kingdom, and Europe. AQ is a portfolio company of Luminate Capital Partners. Learn more at