Fitness and strength equipment manufacturer selects a three-dimensional visual product configurator to improve the ordering and buying experience for its dealers and customers in 2014. 

DYNAMIC Fitness Selects Powertrak 3D Product Configurator

Fitness and Strength Equipment Manufacturer Adds 3D Visual Ordering

Custom design and order modular fitness and strength, RIG and RACK systems.


DYNAMIC Fitness & Strength is a rapidly growing supplier of custom and personalized strength and fitness equipment.

With twenty years of experience and a 252,000 square foot state-of-the-art facility, the company designs, manufactures, and sells strength products and storage systems designed specifically for the healthcare and wellness industry, clubs, high schools, and colleges and universities.

To strengthen its commitment to dealers and customers, DYNAMIC Fitness & Strength sought to redefine the quoting and ordering experience. The company needed an intimate, accurate, and intuitive product configuration, quoting and ordering solution for its buyers to custom design, visualize, and order its fitness and strength, RIG and RACK systems.

The Situation

"Servicing the fitness, strength, and wellness industries can be difficult," says Guy Brown, sales and product development director at DYNAMIC Fitness & Strength. "The challenges come from gaps between various vertical market needs, satisfying budget and space constraints, and supporting services provided by multiple marketing and distribution channels."

"Our mission is to provide the highest quality and competitively priced products and service," says Curt Tambornino, executive director at DYNAMIC Fitness & Strength. "To do that, our team sought out a streamlined quoting and ordering process, which enables our customers and dealers to interactively custom-design and buy our products immediately, without waiting days or weeks for design, manufacturing, and delivery."

3D Configurator for Fitness Equipment

The Solution

The rapidly growing supplier of custom and personalized strength and fitness equipment preferred Axonom's cloud-based quoting and ordering solution, with integration into Microsoft Dynamics CRM on the front-end and Microsoft Dynamics GP on the back-end. "Seamless technology and process integration provides everyone with a more reliable, closed-loop process to deliver accurate, custom, and real-time information," says Sam Soper, information officer at DYNAMIC Fitness & Strength.

DYNAMIC Fitness & Strength selected Powertrak's advanced configure-price-quote and portal, designed for manufacturers that sell make-to-order, assemble-to-order, and configure-to-order products through a channel. "Powertrak is the most tightly integrated, interactive, and visually-driven CPQ solution we’ve found," says Soper.

With the selection of Powertrak 3D Product Configurator and Partner Portal, DYNAMIC Fitness & Strength is in position to redefine the ordering experience for the fitness and strength industries. "What we’re creating is long overdue. We’re giving dealers and customers an intimate customer experience, through an easy-to-use sales ordering fulfillment process," says Brown.

The Results

Build Strength Fitness Equipment with Powertrak CPQBrowsing from anywhere in the world, on any Internet-enabled device, DYNAMIC Fitness & Strength’s internal sales reps, external dealer network, and customers have a solution to visually and interactively custom-design single rooms to entire facilities with DYNAMIC's modular RIG and RACK products and accessories.

"We're a new company using tightly integrated processes to bring manufacturing, sales, and service back to the United States. We are in constant pursuit of man, method, and machine PERFECTION, just like the fitness and strength industries we serve," says Tambornino.

"Success for our customers is our focus, and the development of the all-in-one, 3D configurator will enable companies like DYNAMIC Fitness & Strength to distinguish themselves as the "go-to" company to do business with, throughout the fitness, strength and wellness industries." says Mike Belongie, COO at Axonom.

Tambornino concludes, "Our value-added services deliver accurate and timely information throughout the entire sales order fulfillment process. Adding Powertrak 3D Product Configurator allows us to take the customer value-added service to a completely new level."

Strength and Equipment Designer by Powertrak 3D CPQ


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