Businesses are recognizing added benefits to customer engagement when empowering them to participate in the product design-to-order process. A number of Powertrak customers comment that its visual product configurator solution is not only an effective sales tool but also a powerful marketing tool. Mailboxes.com is one of them. Here is their story.
Mailboxes.com Adds 2D Visual and Interactive Drag-and-Drop to its Online Designs and Orders
United States manufacturer and distributor of commercial and residential mailboxes, Salsbury Industries - Mailboxes.com, reinvents how customers design and order commercial mailboxes by replacing its database-driven configurator for a 2D visual product configurator powered by Powertrak.
The replacement in configuration systems meets the growing demand for visualization in the ordering process. The company sought to boost user adoption, improve engagement, and enhance the customer experience.
Design a layout by dragging-and-dropping lockers, selecting colors, and adding custom numbering.
Salsbury Industries - Mailboxes.com recognized the need to improve its product configuration system. The company began an extensive search to replace its legacy configurator with one that demonstrated a robust rules engine, supported compelling visual renderings, enabled drag-and-drop capabilities, and proved to be scalable and flexible.
A few years ago, guiding customers through a series of set questions on a public-facing website was industry practice for mailbox configurations. Today's customer expects a better, more intuitive, visual ordering experience.
To meet that expectation, Salsbury Industries - Mailboxes.com offers a comprehensive, user-friendly mailbox configuration system that simplifies the ordering process, embraces designing and mailbox door placement, displays two-dimensional visual renderings, and a 100% assurance that configurations meet USPS guidelines.
Salsbury Industries - Mailboxes.com selected Powertrak 2D Visual Product Configurator, hosted on Axonom's SaaS offering, NetPRM, as a stand-alone product with no immediate integration into in-house software. The mailboxes manufacturer found that Axonom had an offering that met its current and future needs, and the positive cultural fit between companies was also a factor in its decision-making process.
Quoting and Ordering Results
The company has experienced major improvements in user adoption and CPQ processes with Powertrak. "We now have a user-friendly and visually-driven design, quote, and checkout solution available on our website for anyone interested in custom designing particular mailboxes," said Mark Eu at Salsbury Industries - Mailboxes.com.
"We used to create designs ourselves and then send them out to our customers. The process usually took a day or two. Now they can get the drawings in a few minutes. Since the launch of our visual 4C mailbox configurator, we have seen big increases in orders, and improvements in usability, engagement and most importantly customer satisfaction." - Mark Eu
How To Configure 4C Mailboxes
Embedded in the Mailboxes.com website, users will be able to launch the mailbox configurator by clicking on the 4C Configurator button. A set of introductory questions help define the number of compartments and type of mailbox to be configured. Unlike the database-driven configurator, a two-dimensional visual representation of the mailbox appears on the screen.
Once the new configurator is launched, customers will be able to more easily design their custom mailboxes. Powertrak's rules engine, visualization, and empowerment for individual involvement will increase engagement with both channel partners and customers, resulting in improved customer experience.
With Powertrak powering the configuration, the user selects the type of mailbox or parcel door they are interested in and drags-and-drops it into an appropriate location (determined by the rules engine) on the two-dimensional mailbox rendering.
From there, additional options are made available such as the type of finish, engravings, labels, and numbering sequence. When the configuration is complete, users are able to save the configuration, quote it, or complete the order at checkout.
Read the full press release: Powertrak 2D Visual CPQ To Power Online Design and Orders for Salsbury Industries - Mailboxes.com.
For more information on Powertrak CPQ for 2D/3D visual sales quoting and ordering, please contact us via CHAT or complete the forms for “Requesting More Information” or "Requesting a Demonstration."