Virtual Reality is rapidly being viewed as an effective business tool to present and educate configurable products at trade shows. Manufacturers are adopting VR technology and using it as a focal point in their booth presentation.

Let's take a look at seven manufacturers using VR at trade shows today.

Business software review site G2 Crowd releases its Spring 2019 Grid® Report for CPQ software.

Powertrak CPQ receives 4 out of 5 stars from customers, and is listed as a High Performer based on a unique algorithm that calculates user reviews, customer satisfaction, and scale (based on market share, vendor size, and social impact).

Axonom hosts "Four Disruptive Technologies For Manufacturers In 2019" webcast for ECI Macola's manufacturing customers. 

It covers innovative technologies that manufacturers are using in the sales cycle to engage, educate, and inspire customers to buy their configurable products.

We will demonstrate how two manufacturers leverage visual product configuration tools with virtual reality and augmented reality to give both novice and expert customers an immersive experience to visualize, explore, and validate product designs prior to ordering.

Gartner has released its 2018 Innovation Insight for Visual Configuration report. This is the second edition of the visual configurator report. The first report was published in 2017.

Gartner Analyst, Mark Lewis contacted Axonom and 18 other visual configurator providers to explore the CPQ space, and provide key findings, risks and recommendations.

Powertrak Visual CPQ takes the guesswork out of configuring, quoting, and ordering products with complex wiring systems. Users will no longer have to spend time looking up or guessing what cables to buy, how many or at what length. Powertrak calculates and visually displays that for you!

Powertrak VRoom was a key attraction at Gerber Technology's ideation conference in Miami Beach, Florida.

Many fashion and retail professionals from around the world visited the interactive, virtual reality exhibit.

Zebra Athletics recently unveiled its 3D room configurator at the Martial Arts SuperShow 2018 in Las Vegas. In its 20'x20' booth, attendees were invited to explore three premier mixed martial arts training centers used by UFC fighters in virtual reality.

Post show, I wanted to catch up with Zebra Athletics President, Kyle Fisher, to hear how Powertrak 3D Product Configurator with floor space planning, and Powertrak VR Product Configurator have impacted its message.

Powertrak 3D Product Configurator and Virtual Reality featured in Zebra Athletics booth at the Martial Arts SuperShow 2018.

UFC fighter, Daniel Cormier wears the HTC Vive Pro to visualize and explore his training facility in virtual reality. 

E-commerce is a huge part of business today, for both B2C and B2B companies. Discover how CPQ software can help B2B brands boost their e-commerce efforts.

Axonom earns Microsoft Co-Sell Ready status through the Microsoft One Commercial Partner Program.

This program means Axonom's Powertrak CPQ and Virtual Reality is now available in the Microsoft partner catalog for manufacturers requiring quoting, ordering, and product configuration solutions - that also extend to virtual reality experiences.

Middle Atlantic Products collaborated with our team a few years ago to develop a visual rack configurator with interactive drag-and-drop technology. 

Today, Middle Atlantic's 2D Rack Configurator was awarded the platinum award for 'Your Design Co-pilot - Best Design Services' by the readers of SCN magazine and vetted by a panel of integrators and consultants.

Powertrak CPQ has been identified as one of the best for Usability, Relationship, and Implementation for CPQ, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd, the world's leading business solutions review website.

Flex showcases a virtual reality vapor chamber exhibit in the Venetian Ballroom at the Consumer Electronics Show (CES 2018) in Las Vegas.

CPQ software has come a long way since the 1980s. Join us in exploring the future of CPQ software and how it could affect businesses of tomorrow.

The Novus CPQ weekly "CPQ Podcast" is about what's new, interesting and worth talking about in the world of Configure Price Quote software. In this interview, Frank Sohn of Novus CPQ and Axonom's Mike Belongie discuss Powertrak Visual Configurator, augmented and virtual reality, and other related topics.

Here are five benefits backed by compelling statistics that prove CPQ software is the perfect e-commerce tool for businesses and consumers alike—from shortening the sales cycle to reducing order errors.

Many businesses are turning to configure price quote (CPQ) software to create an immersive, interactive buying experience for their customers and end users. But CPQ software doesn’t just benefit customers, though. It has many benefits for the sales team as well.

One thing we’re often asked by our clients is how to choose between a 2D and 3D product configurator? This post is here to explain the differences between 2D and 3D configurators, and empower you to make the right decision for your business.

Learn how 2D, 3D and virtual reality product configurators can enhance the customer experience, and streamline the sales process in four diverse industries.

Axonom is listed in the Gartner report: 2017 Innovation Insight for Visual Configuration. It explores the types of visual product configurators and VR/AR technology currently on the market; providing key findings and recommendations, benefits and uses, and key risks.